Designed and implemented a multi-market content framework to reduce fragmentation, improve delivery efficiency, and create a scalable in-house operating model across video, social, editorial and digital.
• £100k+ annual OPEX savings by reducing agency dependency
• Single operating framework adopted across 4 European markets
• Improved speed-to-market without increasing headcount
• Clear governance across brand, performance and production teams
Content production had grown organically across markets, resulting in duplicated effort, inconsistent standards, high agency spend, and unclear ownership between brand, performance and production teams.
I designed a clear content operating framework covering governance, team structure, briefing, production workflows and quality control. This allowed content to be brought in-house where it made commercial sense, while preserving creative standards and flexibility.
The framework reduced operational complexity, lowered external spend, and enabled teams to deliver more content with greater consistency - supporting both brand ambition and commercial performance.
If your content operation is feeling complex, expensive or hard to scale, I’d be happy to talk.
07837 258 672