Outcome Snapshot

• Seven-figure revenue contribution from organic content improvements  

• Clear link established between creative decisions and performance metrics  

• Improved ROAS across lower-funnel activity  

• Faster iteration cycles without compromising brand quality

The Challenge

Like many large organisations, the business needed to move beyond "AI hype" to practical application. The goal was to identify specific, high-friction areas where Generative AI could improve speed and consistency without compromising brand safety, or tone of voice, across a high-volume content engine.

The Approach

I led the strategy and deployment of a multi-agent AI ecosystem designed to augment specific human workflows, not replace them.

Custom Copywriting Agents
Developed and trained a bespoke LLM agent to handle high-volume CRM and merchandising copy. This involved 8 rounds of rigorous "human-in-the-loop" testing against senior editorial standards to ensure brand safety.

Accessibility Automation
Implemented an AI-driven "Alt Text" generator to ensure 100% accessibility compliance across thousands of digital assets, removing a significant manual burden from production teams.

Video Prototyping
Piloted Google Vertex/Veo tools to storyboard video concepts in-house, reducing agency spend and speeding up the creative ideation phase.

The Result

Production Velocity
Reduced drafting time for standard merchandising copy, allowing the editorial team to access assets earlier in the critical path.

Quality Control
The AI agent achieved a "no-edit" acceptance rate on copy within 10 weeks.

Cultural Shift
Mentored "AI Champions" to up-skill the workforce, turning skepticism into operational capability.

Facing a similar challenge?

If your content operation is feeling complex, expensive or hard to scale, I’d be happy to talk.

hello@peterharris.co 

07837 258 672

https://www.linkedin.com/in/prharris/